From finding a niche to building a community,we shares her top tips on starting and running your own successful arts, culture or creative blog:
 Reveal more about who you are in your blog posts and your audience will love you for it, says Katy Cowan. With so many amazing arts, heritage and creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you increase visitor numbers and build a loyal following?

There are plenty of tips and tricks to get your own creative blog rocking and therefore raising your profile and helping you to win more business. Here’s my top 20 tips for a successful creative blog, but if you can think of any more, please comment below and help me make this the best list on the web.

Choosing a blogging platform is your first challenge. There are lots of free options out there including Wordpress, Tumblr, TypePad and Blogger. All of them offer free design themes so you can customise your own blog so it’s very easy to get started. And if you’re not sure how to use them? There’s plenty of online video tutorials to be found on the web – for example, WordPress has its very own lesson list to help get you started.

From an SEO point of view, it’s worth getting your blog integrated with your existing website to build content and make the search engines love you even more. After all, SEO (search engine optimisation) is all about content. But if you’re not able to do this or can’t afford to hire a web developer to sort, then start a free blog and make sure you include links to your main website or other links, for example to your artistic portfolio.

When choosing a creative topic to blog about, try and find a niche. Make your blog about something very specific and you’ll please both the search engines and your readers. Try not to be too general and really focus on one specialist topic and stick to it. Find your own niche and go for it – just remember to stay on topic.Write about something you love, otherwise you’ll show no passion in your writing. And if there’s no passion, your content will suffer, so find a topic you are comfortable with and only write about that. For example, if you’re a museum curator, talk about the industry, emerging trends and other museums or exhibitions you love. And if you’re a theatre director, you could write about industry folk you admire or share your working day with your followers.

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