Have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? If you have, don’t worry: you’re not alone.
The solution to solving your marketing problems isn’t spending more money. Spending more money on something that isn’t working typically leads to losing more money.
So, what is the solution?
Download this cheat sheet of 7 simple things you can do to fix your marketing.
I wish I could answer that question in one sentence, but because each business has different marketing problems, it’s just not possible. Luckily for you, I’ve been able to narrow it down to 7 simple fixes. As long as you follow them, your marketing efforts will be much more successful.
Simple Fix #1: Explain your story
Your story doesn’t have to be a long novel. It can be expressed in a few paragraphs or even a few sentences.
The biggest marketing mistake businesses make is that they don’t explain what they do. If your visitors don’t get what you are offering, they won’t buy from you.
You can fix this through explainer videos or a block of text. There isn’t a right or wrong way to do this. You just need to be clear with your messaging.
For example, our Crazy Egg explainer video helps bring in an extra $21,000 in monthly income. And the video is almost three minutes long.
On the other hand, I use long blocks of text to tell my story on Quick Sprout. When I surveyed 119 of my customers, 37 of them said they decided to become customers after reading my story.
The medium in which you tell your story is up to you, but make sure you clearly explain what you do and have to offer. If you don’t, none of your marketing efforts will come to fruition because people won’t understand your story.
If you are struggling to come up with your story, survey a few of your customers and ask them:
That should help give you a few ideas. If you are still struggling, check out this article. It will teach you the three core elements of good story telling.
Simple Fix #2: Give people time to buy
What do you want to do when someone comes to your site? Sell them something, right? As business owners, we all want to sell to our visitors. What is important to learn, however, is when to sell to them.
There are three main groups of people that visit your website:
Buyers – people who are interested in buying from you.
Window shoppers – people who are looking and don’t intend to buy.
Potential customers – people who want to learn more, but who are not ready to make a purchase just yet.
Dealing with the first group is easy because they already have their credit card out. But the majority of your visitors fall into the second and third group.
So, what should you do?
You need to start selling to people over time. The simplest way to do this is to start collecting emails and then get people to come back to your site when they are ready to buy. E-commerce companies do this by offering coupons in exchange for your email. B2B companies, like Hubspot, do this by offering you white papers and kits in exchange for your email.
The possibilities for you to collect emails are endless. Once you have them, you will need to create an email drip sequence through which you send people a series of emails until they convert into customers. If you are unsure how to create a drip sequence, follow the steps in this article.
Tip: Make sure you create at least 7 emails in your sequence because selling someone on your product or service in your very first email typically doesn’t convert as well as first building relationships with your visitors through a few emails and only then selling to them.
In addition to creating a drip email sequence, you should consider leveraging remarketing as it is a simple way to bring people back to your site. Remarketing means that when someone visits your website, you pixel them with a cookie. Then, when they browse the web, they will end up seeing ads of you or your company.
You experience it after visiting Quick Sprout and then seeing ads of me all over Facebook.
Simple Fix #3: Don’t forget your calls to action
Although this is probably one of the simpler elements to a web page, it is something that most website owners mess up on. There are 11 things you need to test with your call-to-action buttonsto maximize your conversion rate:
Button copy – we increased our conversion rate at Crazy Egg by over 20% by switching our button copy to “show me my heatmap”.
Button colors – SAP increased their conversion rate by over 32% by switching their call-to-action button to the color orange.
Location – placing your button below the fold may convert better than above. You’ll have to test different locations.
Design – placing credit card symbols, trust symbols or even your product around your calls to action may help boost conversion rates.
Time – showing your calls to action right away may distract visitors from reading your story. You’ll have to test when to introduce it within your landing pages.
Be creative – your calls to action can be anything… they don’t have to be buttons on a page. One of our most effective calls to action at KISSmetrics is a button at the end of a video.
Use psychology – Ramit Sethi tested an interesting concept: he got people to click on his call to action by telling them “Don’t click”.
Special effects – we’ve found that making your calls to action scroll with the reader, or even wiggle, can help increase conversions. You can easily do this with Hellobar.
Exit calls to action – through software solutions like Bounce Exchange and WP Lead Magnet you can display a call-to-action button upon exit. This boosted conversion rates on NeilPatel.com by 46%.
White space – although this one might sound dumb, placing more white space around your calls to action will help them stand out and potentially get more clicks.
No calls to action – by removing all of your call-to-action buttons and telling people that you are sold out can increase the number of people wanting to buy from you. Timothy Sykestested this out, and he got more potential customers emailing him than when he had a Buy button.
Simple Fix #4: Optimize for lifetime value, not in session ROI
Lifetime value is the dollar amount your customer is worth to your business throughout his/her whole life cycle. For example, if Amazon knows that a customer on average buys from them 30 times over the course of 3 years, they are willing to lose money on the first purchase because they know they will make it up in the future.
If you want to learn how to calculate your lifetime value, check out this infographic.
Marketing channels such as AdWords aren’t cheap, and their cost will continue to rise over time. Instead of optimizing for profitability right away, you should optimize for a profitable lifetime value. This will allow you to spend more on your marketing efforts and compete with the big boys.
It’s ok to lose money as long as you know that you will make it up on the back end.
Simple Fix #5: Optimize for conversions
As I mentioned above, costs will continually keep rising for popular marketing channels like AdWords. Yet marketers keep focusing the majority of their efforts on trying to fine-tune their campaigns and reduce their costs.
Although you should fine-tune your campaigns, it is a losing battle. In the end, ad providers like Google and Bing control the costs, and if they want them to go up, they will… no matter what you do.
So, instead of spending all of your time fine-tuning your marketing campaigns, spend 25% of your time optimizing your conversion rates. An increase in the conversion rate by 50% means that your cost to acquire a customer goes down by 50%. This is how you can combat the constantly increasing prices in ad buys.
If you are interested in conversion optimization, check out the following articles I have written on the subject:
7 Simple A/B Tests That Can Increase Conversions by 10% or More
7 A/B Testing Blunders That Even Experts Make
11 Obvious A/B Tests You Should Try
30 Quick Conversion Tips Every Marketer Needs to Know
7 Conversion Lessons Learned From Eye Tracking
What Spending $252,000 On Conversion Rate Optimization Taught Me
Simple Fix #6: Stop looking for a silver bullet
One of the most common questions I get asked is:
What is the number one thing I need to do to grow my sales?
The answer always is, “there is no one thing”. “Why?” you may ask. There is no silver bullet in marketing. You’ll find out that each marketing channel will drive a percentage of your overall sales. That means that without leveraging multiple channels, you won’t get the numbers you are looking for.
If you happen to be one of those lucky people who finds a gold mine, you’d better milk it while you can because it won’t last very long. Sooner or later, other marketers will catch onto your tricks and tactics…it’s just a matter of time.
Focus your efforts on creating a process in which you start up a marketing initiative and then constantly tweak and test it to boost your profitability. You should always be measuring and learning from each of your findings so you can maximize your chance of succeeding.
So, do yourself a favor and stop looking for a silver bullet.
Simple Fix #7: Let your product market itself
Have you heard of the term growth hacking? It’s a new concept and a way to grow your business that entails leveraging your product to generate more customers for you.
It’s the model that companies like Facebook and Dropbox use to grow their user base.
How does it work? Well, you need to figure out the levers in your product that you can pull to encourage more signups.
For example, YouTube generates more views and traffic to its site by encouraging users to embed videos on their sites.…Continue reading
After analyzing plenty of market research information you’ve finally determined the right niche for your home business blog. You’ve chosen your hosting company and selected a domain name. You’ve even written several blog entries in advance so that you have plenty of fresh content to post. Your intent is to blog to make money and you’ve just posted your first of many blog entries so your site is now ‘live’ on the internet. Where do you go from here?
The early phases of your blog development are critical in determining how quickly you will be able build a list of subscribers and make money.
Now that your blog is live here are 5 things you’ll need to do to accelerate the growth of your business to earn an income.
Schedule Your Work
You will need to determine the tasks that will have to be completed on a daily, weekly, and monthly basis. This schedule will be your ‘action plan’ and should involve those activities necessary for the growth of your blog.
Your initial focus will be on marketing your site and insuring that it is being presented to your readers in professional manner. Early duties should include traffic generation, content creationArticle Search, and networking out within the blogging community of your particular niche.
This phase of your blogging efforts will always be important but never more so than the infancy stages of your blog. This is the time for you to make your first impression and begin attracting your reader base. Your content should be useful and relevant to both the blog reader and the blog theme.
Post frequently in the early stages but as you see your subscriber base grow you will want to spend time both listening and responding to their comments. Encourage their interaction by asking them questions or for their comments on your posts or site design.
Hold Off on Your Marketing
In the beginning your sole focus will be satisfying the blog reader who visits your site. By attempting to sell anything too early will only drive your readers away. Build up their allegiance first by supplying great content for them to read.
This will be significant part of your marketing strategy. By building links with other blogs and sites that have higher rankings you will boost your blog higher in search results. Reciprocal links from other sites will also create a flow of traffic to your blog. This can be achieved by leaving insightful and useful comments on other blog sites. Submitting articles is another way to develop links with higher ranking article submission sites that will link back to your blog after your article is published.
Rinse and Repeat
By focusing only on generating traffic and creating relevant quality content in the early stages of your blog you will be able to establish a solid reader base.
Although these actions may seem slow to yield the results you want the longer you stick with it the faster your blog will grow.
A home business blog can earn you a comfortable living provided you’ve first based it upon accurate market research information. Once your site has been launched you are now in the blog development stages of your site. During this time it is imperative you continue to post fresh blog entries with relevant and useful information to attract readers to your site. If you blog to make money it’s important to first build a subscriber base before attempting to market anything to your readers. The 5 steps we reviewed above will provide you direction during the early stages of your site. Your intentions will be to build a healthy reader base. With a little patience and resolve there is no reason you can’t successfully grow your site into a blog that will earn you a significant income.…Continue reading
Blog traffic is crucial if you are in the business of making money with your blog. If your blog traffic is low, chances are so is your revenue. So how do you increase your blog traffic? Easy if you follow these basic steps:
Post On Niche Realted Forums
Please don’t spam. Search for the forums that can be added to the niche that you wish to promote. Carefully study the entire discussed topic and relate it to the questions asked during the discussion. The discussion can also answer personal questions. Make sure that in every discussion made, you put a small resource box at the end of it to serve as a link to your blog (not always your homepage). Many forums will have you tossed if all you do is promote affiliate products, so don’t do it! It is necessary to put your bio in every end of your postings with a relevant keyword link back to your blog. Do not pursue with some of the forums that do not allow the posting of a resource box.
Write Your Own Content
You can pass an article or web content in many websites. Usually, these sites are free and if you are cash tight, you can pass your own made web contents initially. Writing your own web content will save you a ton of cash, but will also cost you a lot of time. There are freelance writers that will do the work for you, but there is something to be said about having your own personally written content. Therefore, it is wise to do your own article. The article that you will be writing must match the niche of your blog. Put knowledge that you know into every writings, you can discuss tips, tricks, guidelines that you get from your own life experiences. This will encourage your blog traffic to frequently visit your site.
Get Involved In Link Exchanges
This is the most effective way to bring traffic in your blog. This is a careful study of all the links shown on the search engines. It is important to secure the sites that are linked to you to have topics same to your blog. Blog traffic is generated if the same subject is seen on the recommendation by the site that you share your subject with. There will be an increased chance of reaching the highest rank with the benefit of linking with other site or search engines. Both sites exchanging links will benefit from this exercise. Don’t get involved with “link farms”. Send an email to the blogger you wish to exchange links with and simply ask if they are willing to exchange links. You will be surprised how many say yes. Also, if you create well written, highly niche targeted posts, bloggers will link to that post creating tons of “search-engine loved” one way links.
Create A Newsletter
If you have regular blog traffic, you must develop a newsletter for your readers. Your newsletter can be either on weekly or monthly basis. This can sometimes seem too difficult for the new blogger, but this is the time to use those freelance writters. Have them write 5-10 articles on your niche, and use tose as your newsletter. You should only put a small resources box after every article. The small box will serve as the link back to your blog. This will surely increase your blog traffic and returning visitors. If your customers like it, they may even recommend you to their friends, relatives and colleagues.
Join Traffic Exchanges
This is another form of exchange links allowing the member to view each other’s blog posts by surfing. By surfing to the blog, you are gaining points, the more you surf the more points you receive. You are also given an option to gain credits. This will not produce much blog traffic but it will obtain the names for your visitors by using squeeze pages. If you display Google Adsense on your site, be careful joining traffic exchanges as it can violate Google’s TOS.
Follow thes 5 steps and watch your blog traffic grow. It won’t happen overnight, but it will happen. Stay patientScience Articles, stay focused and work harg to increase your blog traffic.…Continue reading
A quick search on the net for blogs and you find that not only are the general public using them as a way of electronically noteing their feelings and thoughts but also businesses are using them as an informal way of updating their clients of products and services.
It seems that when it comes to blogging big businesses and small businesses are on the same playing field. A blog offers any business the opportunity to communicate with employees, and customers, sharing knowledge and expertise.
As you may or may not have realised is that blogging is a big plus and if used correctly can provide an interesting and effective way to increase brand identity and awareness.
My personal web design company (Able Net Design) has seen an increase in interest of blogs and its use with our own customers. It seems that everyone is jumping on this new system, as a cheap and effective way to spread the word.
A quick google search for the term “business blogging” returns 11,200,000 results. There are even companies poping up everywhere as blog consultants, which can help set up a blog that you will get the most out of.
Is blogging really as good as everyone thinks, well i am certainly having some fun with it and am sure if it didn’t work it would have died by now.
But what are people blogging about? Well people are blogging about everything and anything and there are some reports that people are making a nice little income from it aswell.
Income off a blog how can that be? That is the same question i asked when i first heard about it. I would have thought that the process to making money of a blog would have been quite involved however I have discovered that it is quite the opposite.
It seems that with the use of strategicly placed advertisements and a large amount of traffic bloggers are utilising the paid to click type of advertisements, to earn profits.
Now i thought this has to be tested, so i impletemented a few different paid to click advertisements on my blogs to see how they go. It took me little over 10 minutes to change my blog templates and implement these advertisements.
So with the ads up and running i decided to continue posting as usual to see what happens. Well i can say that im not going to get rich quick. However i assume that the more traffic you have the more clicks you will get, and since my blogs are relatively new i didn’t have high hopes. But all in all it is a fun way to keep the bloging interesting.
The blogging revolution just seems to keep on getting bigger and bigger with Google and Yahoo releasing its on Blog search engine and others like Technorati which would be the most well known blog search engine. Technorati claims to be tracking 20.1 million sitesFree Reprint Articles, and if you view their top 100 blogs you will see that the topics which are being blogged about are endless and unique in every category you could think of.
For more information on blogs and how you can get one check out our site (ablenetdesign.com) or read my online marketing blog (ablenetdesign.blogspot.com) there will be more information on blogs posted in their as time goes on im sure of it.…Continue reading
Take the time to read the feedback from your readers, and as you respond to it be sure to take a step back so that your responses do not get too emotional on touchy subjects. Not everyone is going to agree with your point of view. Constructive criticism is a great way to see where a blog is lacking. If the criticisms are harsh or baseless, simply respond politely and do not engage further. By doing this, you will show your readers that you know how to take the high road and build their respect, as well as your readership.
Make sure your blog incorporates search engine optimization. Your main goal is to get more readers, and in order to do this, you need to ensure that your blog comes up high in the search results for your topics. Your keyword(s) should be in the title of the article, and mentioned a few times in the article itself.
Strive to maintain a presence on your blog and be there when your readers have questions. Connections are important in the online world, and this is especially true when you are writing a blog. If you’ve begun to connect with your visitors, they’ll expect that you’ll be around regularly. When you feel like giving up your blog, try to remember that you will disappoint more than just yourself.
If your blog covers politics or religion, make sure you treat the subject in a fair, unbiased manner. It may be tempting to disallow any comments that challenge your beliefs. But, censorship of ideals is not something you want to be known for with your blog.
Only make posts when you have valuable points to make. Do not just put anything up just for the sake of filling up your blog with information. Your readers will have a fine sense for the difference between useful and pointless content; too much of the latter will drive them away from your blog.
Often, advertising plays a large role in blogs, because it can generate revenue for bloggers. Keep in mind, however, that a high number of advertisements will turn off blog readers. The readers will think you are only there to make money and will look elsewhere for the content they seek.
Make sure the text in your blog is sufficiently large, but not too large. Since the written content on your blog is the main selling point, it is crucial the font is the right size. You want to achieve the perfect balance, avoiding a font that is so big that it overtakes the whole page or so tiny that your readers find it difficult to read the text.
Though blogging may be relatively simple, no matter if you do it for fun or for work, it is still important to stay dedicated to it. If you don’t select a blog topic that you are interested in, the chances of you abandoning the blog increase dramatically.
Don’t be afraid to incorporate lists within your blog. Regardless of your blog topic, you need to use lists. Lists can help with a wide variety of topics; posts about everything from cooking to car repair can benefit from including lists. Lists provide information in a format that is easy to view and also easy to understand.
As mentioned earlier, at first glance, blogging appears to be a cinch. Everyone has a message or information that they want to share. There are some things you have to think throughFree Web Content, first. The information provided in this article is designed to help you run a successful blog.…Continue reading